Omnisend or Trustpilot?

Free up to 250 contacts; Standard from 16 USD/month

Free plan; Starter from 1,188 USD/year

OmnisendVilnius, Lithuania

TrustpilotCopenhagen, Denmark

4.7 of 5 (3,204)

3.7 of 5 (65)

11/11/2026Documents checked

11/11/2026Documents checked

Stores that want newsletters, automations, SMS and pop-ups in one tool. Free up to 250 contacts and 500 emails a month.

Stores that want to collect reviews on Trustpilot and show them in the store. Free up to 50 invitations a month.

Contact and purchase data go to Omnisend and to subprocessors, several of them in the USA. Standard from 16 USD/month.

Paid plans are billed yearly, Starter from 1,188 USD/year. For invitations, Trustpilot receives your customers' name, email and order number.

The statement of 18 June 2026 names UAB Omnisend in Vilnius as well as Omnisend companies in London and the USA.

The statement (version 14.2, January 2026) names Trustpilot A/S in Copenhagen.

Public DPA (as of 22 September 2025) with EU standard contractual clauses. It applies on accepting the terms of use.

Public DPA (version 8.0, October 2026): you are the controller, Trustpilot is the processor.

The DPA lists subprocessors in the EU, such as Google Cloud in Ireland, and in the USA, such as Mailgun, Cloudflare and Vercel. Transfers rely on standard contractual clauses.

The subprocessor list names AWS and Google Cloud in Ireland as well as Sendgrid, ClickHouse and Trustpilot Inc. in the USA.

According to the statement, it processes name, email, phone and purchase data, and which emails were opened and which links were clicked.

According to the Shopify listing, the app reads customers' name and email, IP and location, as well as orders and products.

After the contract ends, Omnisend deletes or returns customer data, as you choose. Exporting contacts is not described there.

According to the DPA, BCC emails are kept for 30 days and other data for up to 2 years, then deleted or anonymised. Exporting reviews is not described there.